The SEO Way: Beginners Guide to Search Engine Optimization

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The SEO Way is designed to help start-ups, businesses, students, companies, beginners, marketers, and entrepreneurs harness the power of search engines to grow their businesses and bring real value to their customers.

Search engine optimization, or SEO, is the collection of strategies, tactics and best practices used by businesses to get themselves in front of their audience on search engines. In today’s world, this matters—big time. Search is now the number one way people find products and services. If you aren’t taking advantage of this, you will get left behind. The good news is that SEO is highly accessible, and you can master it regardless of your current skill level or area of expertise.

This book will give you the tools and know-how to be successful and impactful. From technical details to the overall approach, you will learn how to get the nuts and bolts of your web properties in top shape and create marketing and business strategies that continually grow your SEO strength for long-term results. Search engines are here to stay, and their influence will only grow. The SEO Way will help you simplify and holistically approach SEO to grow your business continually.

In the 4th Edition of the book, I incorporated the latest updates to Search Engine Optimization, with several new chapters added.
The following sections have been added:SEO & AIGoogle Algorithm UpdatesPage creation SEO checklist 2023Website SEO checklist 2023SEO and Content Diversity – Video contentSEO and Content Diversity – ImagesSEO and Content QuantityContent Type and QualityNew Keyword Research ToolsHow is the book divided:
Intro to SEOWhat is SEO?SEO and Search EnginesSEO and Digital Marketing6 pillars of SEOThings You Need to Know About Digital MarketingThe SEO & Digital Marketing MentalitySEO FactorsSEO and the Consumer JourneySEO and Company GoalsWhite Hat vs Black Hat SEORanking FactorsSEO & Search IntentSEM & SEOSEM Over SEOSEO with SEMSEO as Part of SEMSEO & ContentSEO Content AuditIs SEO and Content Marketing Supposed to be Separate? SEO & Keyword Research Keyword Mapping On-Page TagsSEO and Content Automation & AISEO and Content Diversity – Video contentSEO and Content Diversity – ImagesSEO and Content QuantityContent Type and QualitySEO & CodingSEO & HTMLCSS and SEOCode Best PracticesRules to having a successful site.12 things to do after launching a new page on your site.Technical SEOCommon Technical SEO Mistakes Site Structure and SEOSEO Audits: Easy SEO Audit Guide 4 Free Tools to Audit Site PerformanceGoogle Core VitalsSEO and Analytics, Reports and Data Key SEO Analytics Measurement Terms The Acquisition Report Google Analytics & SEOGoogle Analytics & ContentSEO and User ExperienceSEO and UX/UIPage creation SEO checklistGoogle Optimizer & AB TestingAccessibility & SEO SEO IntegrationSEO & Google Search ConsoleSEO and Bing WebMaster ToolsSocial Media IntegrationBonus ChaptersLocal SEOGoogle Business ProfileSEO and Video OptimizationOffsite SEOSEO and Site MigrationsDealing with SEO Experts and Agencies.

ASIN ‏ : ‎ B0BR86Q1WT
Publication date ‏ : ‎ December 27, 2022
Language ‏ : ‎ English
File size ‏ : ‎ 8654 KB
Simultaneous device usage ‏ : ‎ Unlimited
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Not Enabled
Sticky notes ‏ : ‎ On Kindle Scribe
Print length ‏ : ‎ 279 pages

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