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“The Psychology of a Website” delivers a step-by-step blueprint for a complete makeover of your online presence. This book offers timeless techniques for turning underperforming websites into massive success stories for businesses, marketers, and entrepreneurs who need to get results now and don’t have the time to wait months to start selling on Google.
Combining dozens of practical examples from some of the world’s most successful brands with the application of the fundamental principles of modern psychology and data science, the six-step WebsitePSY Formula covered in this book will take you on a guided journey to:
– Build instant trust and minimize friction
– Reduce your bounce rates by learning how to overcome common objections
– Encourage small commitments pulling the user towards your offer
– Frame your offer using effective design and copywriting for the Web
– Reassure with social proof to close more sales
– Build conversion funnels to create a repeatable source of new customers
“Matthew Capala provides something different and necessary” ― Dorie Clark, HBR Writer, Author of “Reinventing You”
“Go get my brother’s book” ― Ja Rule, Celebrity Rapper and Founder of Iconn
“Matt is THE expert when it comes to SEO” ― Deborah Malone, Content Manager at WSECU
ASIN : B091ML543P
Publication date : April 1, 2021
Language : English
File size : 12710 KB
Simultaneous device usage : Unlimited
Text-to-Speech : Enabled
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
Sticky notes : On Kindle Scribe
Print length : 202 pages
Page numbers source ISBN : B091NT6M5C
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