The Online Marketplace Advantage: Sell More, Scale Faster, and Create a World-Class Digital Customer Experience

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Revolutionize your business with the power of marketplaces

In today’s digital-first economy, marketplaces are growing at twice the rate of overall eCommerce – and proving that traditional eCommerce is no longer enough. With The Online Marketplace Advantage: Sell More, Scale Faster, and Create a World-Class Digital Customer Experience, the duo behind more than 300 of the world’s most successful marketplaces reveals the strategies every enterprise needs to take the lead.

Through dozens of case studies, real-word examples, and proprietary marketplace research you’ll learn:

How to turn the marketplace model into your business’ competitive advantageThe make-or-break decisions for launching an industry-leading enterprise marketplace fastThe best practices to achieve marketplace scale, and the most common pitfalls that separate the winners from the losers

With The Online Marketplace Advantage, discover the complete playbook you need to break through with a successful, scalable marketplace strategy that puts your business on a path to unprecedented growth – permanently.

<br> 
     From the Publisher                                     







                                      <img alt="The Online Marketplace Advantage book cover plus Philippe Corrot and Adrien Nussenbaum photos" src="https://images-na.ssl-images-amazon.com/images/G/01/x-locale/common/grey-pixel.gif" class="a-lazy-loaded" data-src="https://m.media-amazon.com/images/S/aplus-media-library-service-media/48fd016f-43c8-4f29-8733-930ba2720278.__CR0,0,971,300_PT0_SX970_V1___.png"><img alt="The Online Marketplace Advantage book cover plus Philippe Corrot and Adrien Nussenbaum photos" src="https://m.media-amazon.com/images/S/aplus-media-library-service-media/48fd016f-43c8-4f29-8733-930ba2720278.__CR0,0,971,300_PT0_SX970_V1___.png">   













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                                                      <img alt="The first-ever guide to online marketplace success" src="https://images-na.ssl-images-amazon.com/images/G/01/x-locale/common/grey-pixel.gif" class="a-spacing-mini a-lazy-loaded" data-src="https://m.media-amazon.com/images/S/aplus-media-library-service-media/92807695-c012-43a7-a5de-c4714e3d7daf.__CR0,0,301,301_PT0_SX300_V1___.png"><img alt="The first-ever guide to online marketplace success" src="https://m.media-amazon.com/images/S/aplus-media-library-service-media/92807695-c012-43a7-a5de-c4714e3d7daf.__CR0,0,301,301_PT0_SX300_V1___.png">   





                                                      <img alt="A must-have resource to thrive in the platform economy" src="https://images-na.ssl-images-amazon.com/images/G/01/x-locale/common/grey-pixel.gif" class="a-spacing-mini a-lazy-loaded" data-src="https://m.media-amazon.com/images/S/aplus-media-library-service-media/fb316349-4de4-4807-8be2-9ac17f91224b.__CR0,0,301,301_PT0_SX300_V1___.png"><img alt="A must-have resource to thrive in the platform economy" src="https://m.media-amazon.com/images/S/aplus-media-library-service-media/fb316349-4de4-4807-8be2-9ac17f91224b.__CR0,0,301,301_PT0_SX300_V1___.png">   





                                                      <img alt="Best practices to unlock marketplace scale and profitability" src="https://images-na.ssl-images-amazon.com/images/G/01/x-locale/common/grey-pixel.gif" class="a-spacing-mini a-lazy-loaded" data-src="https://m.media-amazon.com/images/S/aplus-media-library-service-media/b4b465d6-9421-4dda-a080-52013b402641.__CR0,0,301,301_PT0_SX300_V1___.png"><img alt="Best practices to unlock marketplace scale and profitability" src="https://m.media-amazon.com/images/S/aplus-media-library-service-media/b4b465d6-9421-4dda-a080-52013b402641.__CR0,0,301,301_PT0_SX300_V1___.png">   

























                                                                <img alt="Featuring stories from 30+ leading brands plus brand logos" src="https://images-na.ssl-images-amazon.com/images/G/01/x-locale/common/grey-pixel.gif" class="a-spacing-base a-lazy-loaded" data-src="https://m.media-amazon.com/images/S/aplus-media-library-service-media/b0011ad2-0d3f-44f3-841e-7ad3289e9b78.__CR0,0,970,600_PT0_SX970_V1___.png"><img alt="Featuring stories from 30+ leading brands plus brand logos" src="https://m.media-amazon.com/images/S/aplus-media-library-service-media/b0011ad2-0d3f-44f3-841e-7ad3289e9b78.__CR0,0,970,600_PT0_SX970_V1___.png">                                                                    






                                      <img alt="Jeff Gennette, Macy's Chairman and CEO, endorsement quote of The Online Marketplace Advantage" src="https://images-na.ssl-images-amazon.com/images/G/01/x-locale/common/grey-pixel.gif" class="a-lazy-loaded" data-src="https://m.media-amazon.com/images/S/aplus-media-library-service-media/f8f4d22d-bc71-4311-b304-13f39e5fa838.__CR0,1,970,300_PT0_SX970_V1___.png"><img alt="Jeff Gennette, Macy's Chairman and CEO, endorsement quote of The Online Marketplace Advantage" src="https://m.media-amazon.com/images/S/aplus-media-library-service-media/f8f4d22d-bc71-4311-b304-13f39e5fa838.__CR0,1,970,300_PT0_SX970_V1___.png">   






      <br> ASIN                                    ‏                                        :                                    ‎                                 B0BY5VKV2M <br> Publisher                                    ‏                                        :                                    ‎                                 Wiley; 1st edition (March 10, 2023) <br> Publication date                                    ‏                                        :                                    ‎                                 March 10, 2023 <br> Language                                    ‏                                        :                                    ‎                                 English <br> File size                                    ‏                                        :                                    ‎                                 4082 KB <br> Text-to-Speech                                    ‏                                        :                                    ‎                                 Enabled <br> Screen Reader                                    ‏                                        :                                    ‎                                 Supported <br> Enhanced typesetting                                    ‏                                        :                                    ‎                                 Enabled <br> X-Ray                                    ‏                                        :                                    ‎                                 Not Enabled <br> Word Wise                                    ‏                                        :                                    ‎                                 Enabled <br> Sticky notes                                    ‏                                        :                                    ‎                                 On Kindle Scribe <br> Print length                                    ‏                                        :                                    ‎                                 208 pages <br>

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