The Growth Marketing Playbook: A Tactical Guide To Scale E-commerce to $500 Million

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A common struggle with scaling an e-commerce business is the transformational leap from the sub $15M range to the $200-$500M range.

It could be the Entrepreneur’s Series A challenge: How do you metamorphosize from a brand with a proven product that might grow to a brand that is predictably and swiftly growing?

Alternatively, it could be the Chief Marketing Officer’s Transformation challenge: How do you transform marketing to a growth oriented performance framework, with a uniform knowledge base across teams and a shared alignment on strategy and mindset?

Or it could be a Marketer’s Plateau challenge: How do you overcome a growth plateau by expanding your marketing footprint and unlocking new channels?

While there are numerous books on growth, there is no comprehensive operational playbook. This book tackles those challenges by providing 5 STRATEGIC PILLARS and 50+ TACTICS for data-driven marketing and sustainable growth

✓ MEASUREMENT
Learn about metrics like Net Promoter Score and Lifetime Value. Become sustainable with the LTV/CAC ratio. Gain a foundational understanding of digital and TV attribution, and learn how to set up a holistic measurement stack

✓ ACQUISITION
Dive deep into 15 different acquisition channels and 30+ tactics across paid, owned and earned. Paid meticulously covers 11 different channels ranging from digital marketing like search and paid social, to mass-media like direct response TV and out-of-home, and emerging like streaming AVOD services and programmatic direct mail. Round out with SEO, referral, marketplaces and Amazon.

✓ LIFECYCLE MARKETING
Maximize LTV via the PAD strategy©. Manage list un-engagement, a bigger danger than unsubscribes. Expand beyond email with tips for paid, personalization, customer service and rewards.

✓ CONVERSION RATE OPTIMIZATION
Uncover how to increase conversion rates by building a data and hypotheses driven CRO capability.

✓ BRAND & CREATIVE
Optimize creative with tips for speed, fatigue, passive audience and testing. Get introduced to an innovative new tool for brand positioning.

BONUS
Explore advanced topics like multi-touch attribution, predictive LTV, machine learning segmentation, response curves, media mix models, and tips for developing a growth culture.

ASIN ‏ : ‎ B08H1F1ZR9
Publisher ‏ : ‎ GVMR Advisors LLC (August 29, 2020)
Publication date ‏ : ‎ August 29, 2020
Language ‏ : ‎ English
File size ‏ : ‎ 1181 KB
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Sticky notes ‏ : ‎ On Kindle Scribe
Print length ‏ : ‎ 143 pages

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