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This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.
ASIN : B01FY9ZCX6
Publisher : Palgrave Macmillan; 1st ed. 2090 edition (April 30, 2016)
Publication date : April 30, 2016
Language : English
File size : 5997 KB
Text-to-Speech : Enabled
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
Sticky notes : On Kindle Scribe
Print length : 183 pages
Page numbers source ISBN : 113760297X
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