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Learn the basics of SEO for 2022 in under 3 hours!
SEO for Beginners is perfect for anyone looking to learn the basics of SEO in 2022, providing an overview of all the major areas in an easy-to-understand and digestible format. The book is ideal for:
Anyone considering entering the SEO professionAnyone new in the SEO industryAnyone working in other areas of marketing that wants an understanding of SEOAnyone wanting to refresh their SEO knowledgeSmall website owners and bloggers
The book’s contents are as follows:
Chapter 1: Introduction
About this Book How do Search Engines Work?Why is SEO Important? The Evolution of SEO SEO Tools
Chapter 2: Keyword Research
What is Keyword Research?How do you do Keyword Research? Understanding Search Intent Keyword Research Tools
Chapter 3: Technical SEO
What is Technical SEO?How Websites Work Crawling and Indexing Robots.txt Robots Directives Mobile Friendliness Mobile-first Indexing Page SpeedInternal Linking and Site Architecture Status Codes XML Sitemaps International Targeting HTTP to HTTPS Structured Data
Chapter 4: Content
‘On-page’ SEOURLsMeta Page TitlesMeta DescriptionsHeadingsImagesInternal LinksThin ContentDuplicate ContentFurther Content Best Practices
Chapter 5: Links
‘Off-page’ SEOWhy do Links Matter?Types of LinksGood LinksBad LinksHow do you get Good Links?How Many Links do I Need?Link Monitoring and Removal
Chapter 6: Local SEO
The Importance of Local SEOKeyword Research for Local SEOGoogle’s ‘3 Pack’Google My BusinessLocal CitationsOther considerations for Local SEO
Chapter 7: Measuring Organic Search Performance
Data and ToolsSetting Goals
Chapter 8: Summing Up
SEO: A Challenging but Rewarding Discipline
ASIN : B088TR4TH1
Publication date : May 18, 2020
Language : English
File size : 401 KB
Simultaneous device usage : Unlimited
Text-to-Speech : Enabled
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
Sticky notes : On Kindle Scribe
Print length : 62 pages
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