Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies

Price: [price_with_discount]
(as of [price_update_date] – Details)

[ad_1]

Stop feeling overwhelmed by data and start using it to its full potential, to create an agile and forward-looking strategy that enables customer-centric marketing, builds your brand and develops product strategies.

Many brands talk about creating a marketing strategy powered by data, analytics and metrics. Yet too often they’re still overwhelmed by data, or unsure of how to use it to create a flexible and future-focused strategy that doesn’t just validate what’s happened in the past. Marketing Metrics takes readers through all the stages of implementing a data-first strategy, from early-stage adoption to more advanced customization. Featuring examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy which leverages consumer data for customer-centric marketing, establishes the ROI of channels and campaigns, strengthens brands and creates data-driven product strategies.

Covering the range of new global laws that impact consumer privacy and data collection and usage, Marketing Metrics shows how to use data in a non-invasive, secure and ethical way. Also showing how to communicate critical data to the right stakeholders and the skills of the data-savvy marketer, this is a clear and jargon-free guide to creating a future-focused and data-powered marketing strategy.

From the Publisher

Publisher ‏ : ‎ Kogan Page; 1st edition (September 27, 2022)
Language ‏ : ‎ English
Paperback ‏ : ‎ 336 pages
ISBN-10 ‏ : ‎ 1398606596
ISBN-13 ‏ : ‎ 978-1398606593
Item Weight ‏ : ‎ 1.12 pounds
Dimensions ‏ : ‎ 6.22 x 0.71 x 9.21 inches

[ad_2]