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E-commerce 2021: Business, Technology, and Society provides you with an in-depth introduction to e-commerce with coverage of key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Meta®, TikTok®, Netflix®, YouTube®, Walmart® and Amazon® illustrate how e-commerce is altering business practices and driving shifts in the global economy.
The 17th Edition features all new or updated opening, closing, and “Insight on” cases. Coverage reflects the latest developments in business, technology and society that impact e-commerce, with text, data, figures and tables updated through September 2022. Each chapter ends with a section on careers in e-commerce that features job postings from online companies for entry-level positions. Tips on how to prepare for interviews and apply course knowledge to likely interview questions are included.
ASIN : B0BV9RG7B3
Publisher : Pearson; 17th edition (January 27, 2023)
Publication date : January 27, 2023
Language : English
File size : 25595 KB
Simultaneous device usage : Up to 2 simultaneous devices, per publisher limits
Text-to-Speech : Not enabled
Enhanced typesetting : Not Enabled
X-Ray : Not Enabled
Word Wise : Not Enabled
Sticky notes : Not Enabled
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