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The most up-to-date, comprehensive overview of e-commerce today
Lively and fun to read, E-commerce 2021: Business, Technology, and Society is an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook, Google, Twitter, Amazon, Pinterest, eBay, Uber, WhatsApp, and Snapchat illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 16th edition has been updated through October 2020, and includes up-to-date coverage of privacy and piracy, government surveillance, cyberwar, fintech, social local-mobile marketing, internet sales taxes, and intellectual property.
Publisher : Pearson; 17th edition (July 13, 2021)
Language : English
Paperback : 912 pages
ISBN-10 : 1292409312
ISBN-13 : 978-1292409313
Item Weight : 3.53 pounds
Dimensions : 7.95 x 1.42 x 9.88 inches
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