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This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.
For courses in e-commerce.
The most up-to-date, comprehensive overview of e-commerce today
Lively and fun to read, E-commerce 2019: business.technology.society is an in-depth, thought-provoking introduction to e-¿commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook ®, Google ®, Twitter ®, and Amazon ® illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 15th edition, including its data, figures, and tables, has been updated through October 2018. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, Internet sales taxes, and intellectual property.
ASIN : B07R7DVJ3V
Publisher : Pearson; 15th edition (January 1, 2019)
Publication date : January 1, 2019
Language : English
File size : 54928 KB
Simultaneous device usage : Up to 2 simultaneous devices, per publisher limits
Text-to-Speech : Not enabled
Enhanced typesetting : Not Enabled
X-Ray : Not Enabled
Word Wise : Not Enabled
Sticky notes : Not Enabled
Print length : 912 pages
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