A Car Dealer’s Guide to Google Business Profile, Second Edition: Local Search Engine Optimization (Local SEO) is All About Your Google Business Profile

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*ALL NEW Second Edition! This new edition has been updated for 2023 Google Business Profile admin, complete with screenshots.

It is estimated there are more than 2 trillion Google searches per year and that 46 percent of all Google searches seek local information. Will your store rank high enough that shoppers will come?

In this timely how-to book, online marketing expert George Nenni walks you through the process of mastering your Google Business Profile (formerly known as Google My Business), a free online platform for listing key dealership departments including categories, services, photos, and reviews. Google Business Profile is a proven tool for helping dealers maximize their real estate on Google Search and Maps and improves their visibility for non-branded, automotive discovery search.

A Car Dealer’s Guide to Google Business Profile shows you how to:Create a GBP account for single or multiple dealership departmentsRefresh and verify your GBP content to stay currentMonitor reviews and answer customer questions to protect your brandKnow which search queries car shoppers use for better optimizationKnow where customers are searching by zip codeIntegrate new and used vehicle inventory with the new Cars for Sale serviceMake sure your car buyers find you on Google Search or Google Maps and then sell them at the point of discovery!

George Nenni is the founder of Generations Digital, a technology marketing analytics firm that empowers car dealers to eliminate ad waste and maximize their marketing dollars. He is also the author of A Car Dealer’s Guide to Google Analytics 4, and A Car Dealer’s Guide to Digital Marketing, both available on Amazon. Nenni is also the creator of the popular GMBspy Chrome Extension. George is a highly sought-after global industry speaker and has been published extensively in industry journals.

ASIN ‏ : ‎ B0BRYZQS63
Publisher ‏ : ‎ Independently published (January 11, 2023)
Language ‏ : ‎ English
Paperback ‏ : ‎ 149 pages
ISBN-13 ‏ : ‎ 979-8373399661
Item Weight ‏ : ‎ 14.1 ounces
Dimensions ‏ : ‎ 8 x 0.35 x 10 inches

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